Your Brand Sprint OLD - Brand Sprints

Welcome to your Brand Sprint. Nothing you say is wrong. The objective is to help you see things you may not have seen before. That’s an important part of the process. Complete the sections below and we’ll get back to you with a report and some immediate suggestions to help you grow.

Start now!

Your name *

Name of your business *

Your email *

What do you do? *

Try to put into one sentence exactly what you do.

How do you do it? *

What’s your secret sauce? What sets you apart from your competition?

Why do you do what you’re doing? *

What gets you out of bed in the morning? Focus on why your company exists.

Who are you doing it for? *

Who are your top three audiences? Who qualifies as an ‘audience’? Customers and users do, but you can think more broadly by answering the next question too.

Whose opinion do you care about? *

This includes colleagues, clients, friends, influencers, social groups and family.

Where are you now with your brand? *

How has your business changed in the last 1-2 years?

What challenges have you faced? *

What’s working? *

List the top three things that are working.

What isn’t working? *

List three things that aren’t working.

What can you do right now to improve your business? *

List the top three things you can do right now.

Other

Add some of your own values here.

Why did you make your choices? *

Can you place your values in 1,2,3 order?

Your brand personality - how would you describe your brand? *

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
Friendly	Strongly DisagreeFriendly Strongly Disagree	DisagreeFriendly Disagree	NeutralFriendly Neutral	AgreeFriendly Agree	Strongly AgreeFriendly Strongly Agree
Authoritative	Strongly DisagreeAuthoritative Strongly Disagree	DisagreeAuthoritative Disagree	NeutralAuthoritative Neutral	AgreeAuthoritative Agree	Strongly AgreeAuthoritative Strongly Agree
Innovative	Strongly DisagreeInnovative Strongly Disagree	DisagreeInnovative Disagree	NeutralInnovative Neutral	AgreeInnovative Agree	Strongly AgreeInnovative Strongly Agree
Playful	Strongly DisagreePlayful Strongly Disagree	DisagreePlayful Disagree	NeutralPlayful Neutral	AgreePlayful Agree	Strongly AgreePlayful Strongly Agree
Serious	Strongly DisagreeSerious Strongly Disagree	DisagreeSerious Disagree	NeutralSerious Neutral	AgreeSerious Agree	Strongly AgreeSerious Strongly Agree
Mass market	Strongly DisagreeMass market Strongly Disagree	DisagreeMass market Disagree	NeutralMass market Neutral	AgreeMass market Agree	Strongly AgreeMass market Strongly Agree
Elite	Strongly DisagreeElite Strongly Disagree	DisagreeElite Disagree	NeutralElite Neutral	AgreeElite Agree	Strongly AgreeElite Strongly Agree
Conventional	Strongly DisagreeConventional Strongly Disagree	DisagreeConventional Disagree	NeutralConventional Neutral	AgreeConventional Agree	Strongly AgreeConventional Strongly Agree
Rebel	Strongly DisagreeRebel Strongly Disagree	DisagreeRebel Disagree	NeutralRebel Neutral	AgreeRebel Agree	Strongly AgreeRebel Strongly Agree