Your Brand Sprint – Brand Sprints

Your Brand Sprint

Welcome to your Brand Sprint. It’s lean, fast and gives immediate results. The objective is to help you uncover things you've never seen before about your business. We’ll send you a report with suggestions to help you grow your brand and grow your business. Everything you tell us remains confidential.

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Your name *

Name of your business *

Your email *

What do you do? *

Try to put into one sentence exactly what you do.

How do you do it? *

What’s your secret sauce? What sets you apart from your competition?

Why do you do what you’re doing? *

What gets you out of bed in the morning? Focus on why your company exists.

Who are you doing it for? *

Who are your top three audiences? Who qualifies as an ‘audience’? Customers and users do, but you can think more broadly by answering the next question too.

Whose opinion do you care about? *

This includes colleagues, clients, friends, influencers, social groups and family.

Where are you now with your brand? *

How has your business changed in the last 1-2 years?

What challenges have you faced? *

What’s working? *

List the top three things that are working.

What isn’t working? *

List three things that aren’t working.

What can you do right now to improve your business? *

List the top three things you can do right now.

Other

Add some of your own values here.

Why did you make your choices? *

Can you place your values in 1,2,3 order?

Your brand personality - how would you describe your brand? *

	Strongly Disagree	Disagree	Neutral	Agree	Strongly Agree
Friendly	Strongly DisagreeFriendly Strongly Disagree	DisagreeFriendly Disagree	NeutralFriendly Neutral	AgreeFriendly Agree	Strongly AgreeFriendly Strongly Agree
Authoritative	Strongly DisagreeAuthoritative Strongly Disagree	DisagreeAuthoritative Disagree	NeutralAuthoritative Neutral	AgreeAuthoritative Agree	Strongly AgreeAuthoritative Strongly Agree
Innovative	Strongly DisagreeInnovative Strongly Disagree	DisagreeInnovative Disagree	NeutralInnovative Neutral	AgreeInnovative Agree	Strongly AgreeInnovative Strongly Agree
Playful	Strongly DisagreePlayful Strongly Disagree	DisagreePlayful Disagree	NeutralPlayful Neutral	AgreePlayful Agree	Strongly AgreePlayful Strongly Agree
Serious	Strongly DisagreeSerious Strongly Disagree	DisagreeSerious Disagree	NeutralSerious Neutral	AgreeSerious Agree	Strongly AgreeSerious Strongly Agree
Mass market	Strongly DisagreeMass market Strongly Disagree	DisagreeMass market Disagree	NeutralMass market Neutral	AgreeMass market Agree	Strongly AgreeMass market Strongly Agree
Elite	Strongly DisagreeElite Strongly Disagree	DisagreeElite Disagree	NeutralElite Neutral	AgreeElite Agree	Strongly AgreeElite Strongly Agree
Conventional	Strongly DisagreeConventional Strongly Disagree	DisagreeConventional Disagree	NeutralConventional Neutral	AgreeConventional Agree	Strongly AgreeConventional Strongly Agree
Rebel	Strongly DisagreeRebel Strongly Disagree	DisagreeRebel Disagree	NeutralRebel Neutral	AgreeRebel Agree	Strongly AgreeRebel Strongly Agree

This exercise defines the attitude and style of your brand. Try to answer as accurately as you can.

Brand review. What’s unique about your company and your brand? *

If your brand is unique what can you do to make more of it?

Being different from your competition can give you an advantage

What do your clients expect from you? *

Is every brand in your market alike?

What do your clients not expect from you? *

Sometimes the unexpected can be very powerful and valuable!

What is your roadmap for your brand in the next 1,2,4,10 and 20 weeks? *

Try to plan a roadmap for your brand and business growth.

How will you measure your success? *

What results do you want to achieve and how are you going to measure the results?

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