A smarter way to shape your brand
We believe in clarity, not complexity. In fast decisions that still feel true. In tools that adapt to the way real people build real brands.
Brand Sprints began as a live process—shaped by Eugene Burns and tested with clients from law firms to fashion startups to international NGOs. But as the pace of innovation accelerated, so did the need for a better starting point.
Now, with the power of AI, that process has become a platform.
One that helps you uncover the shape of what’s next—then gives you the lift to get there.
Eugene Burns
Strategist, designer, creative director and brand architect. Eugene has expanded his skills to include AI agent architecture–building human-centred tools like the Brand Sprints Assistant that turn instinct into action at the speed of conversation.
He created the Brand Sprint method to cut through complexity—blending strategic insight with creative sharpness. Now, with the launch of the AI-powered assistant, his process is available to anyone who wants to build with more focus, faster.
What makes Eugene different is not just what he’s done—it’s how he listens, reflects, and helps uncover the shape of what’s next.
