Your Brand Sprint

Clarify your story, values and brand goals

Welcome to your classic Brand Sprint. It’s lean, fast and gives immediate results. The objective is to help you uncover things you’ve never seen before about your business. We’ll send you a report with suggestions to help you grow your brand and grow your business. Everything you tell us remains confidential. Any questions email hello@brandsprints.com

Try to put into one sentence exactly what you do.
What’s your secret sauce?  What sets you apart from your competition? 
What gets you out of bed in the morning?  Focus on why your company exists.
Who are your top three audiences? Who qualifies as an ‘audience’? Customers and users do, but you can think more broadly by answering the next question too.
This includes colleagues, clients, friends, influencers, social groups and family.
How has your business changed in the last 1-2 years?
List the top three things that are working.
List three things that aren’t working.
List the top three things you can do right now.
Lots of companies list their values, but very few do the hard work to reduce and prioritize them. Can you agree on three values and rank them in order? Can you agree on your single most important value?
Add some of your own values here.
Can you place your values in 1,2,3 order?
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Plot your brand on the Friend (1 extreme left) or Authority (10 extreme right) side of this slider.
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Plot your brand on the Innovative (1 extreme left) or Classic (10 extreme right) side of this slider.
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Plot your brand on the Playful (1 extreme left) or Serious (10 extreme right) side of this slider.
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Plot your brand on the Mass Market (1 extreme left) or Elite (10 extreme right) side of this slider.
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Plot your brand on the Conventional (1 extreme left) or Rebel (10 extreme right) side of this slider.
Sometimes the unexpected can be very powerful and valuable!
Try to plan a roadmap for your brand and business growth.
What results do you want to achieve and how are you going to measure the results?
Save and Resume Later
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